As a broad-based beverages group with a company history going back over 250 years, we have firmly embedded long-term thinking into our corporate culture. We consider ourselves, both now and in the future, to be a responsible employer and an integral part of society. As a manufacturing corporate group, we bear responsibility for our products and their consumers and are therefore increasingly focused on a sustainably operating value chain and on offering products to be enjoyed responsibly and/or are particularly natural and healthy. At a time when environmental protection has become a key global challenge, we believe that safeguarding the natural foundations of life for future generations is part and parcel of our responsibility as a company.
It is these convictions that underline our understanding of sustainability: achieving commercial success in the long term whilst taking responsibility for society and the environment.